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Johannesburg
8 Minerva Avenue, Cresta Darrenwood
 

About us

Being Mandela / About us

The approach

In 2015, looking ahead to 2018, Leo Phiri a local film and television Producer approached the Nelson Mandela foundation with a concept that sought to celebrate Madiba’s centenary year in 2018 but more importantly sustain and preserve Nelson Mandela’s legacy.

The approach was two- fold, firstly produce content using film, television, music, performing art and live events with artistic expressions that will forever remain embedded on various media platforms. Secondly contribute to the endowment fund of the Nelson Mandela Foundation with the commercial exploitation of the produced content with the Foundation being a beneficiary of 40% of the Producer’s net profit. The revenue generated will go back into the development work of the Nelson Mandela Foundation thereby practically sustaining and preserving the legacy.

Concept and background

In December 2016, a partnership was forged with Blanket Entertainment (Pty) Ltd giving birth to “Being Mandela”. The Nelson Mandela story is a well-documented story hence the concept prides itself in telling the untold Nelson Mandela story focussing on Madiba’s ideals and values to tell a new narrative that is fresh, appealing and that will stay relevant for generations to come.

Projects

  • Bring him back home – Concert
  • Joko ya hao – a tribute to Winnie Mandela
  • July 18th – Film
  • Finding Nelson – Film
  • Robben Island Meditation – Stage musical
  • G-bets gauteng summer cup-centenary horse race

Support Partners

  • Kwa Zulu Natal Film Commission of South Africa has to date funded the project R1.5 Million to co-finance the production of two Being Mandela films in Joko Ya Hao and July 18th.
  • Media Film Service has supported Being Mandela with camera, grips and lighting equipment in a sponsorship deal worth over R1 Million for Joko Ya Hao and July 18th.
  • Media 24 through Drum Magazine has partnered Being Mandela in a media exposure barter deal for Joko Ya Hao till the end of December 2018.
  • The Municipality of Midvaal has come on board linking and connecting Being Mandela with corporate South Africa for the distribution of Joko Ya Hao the film in Midvaal.
  • Joko tea is a support partner providing hampers for competitions for Joko Ya Hao.
  • Phumelela gaming is a strategic partner for the Centenary Horse Race at the 2018 G-Bets Gauteng Summer Cup.
  • Western Cape Provincial Government- Support partner for “Robben Island Meditation”.
  • WESGRO– Support partner for “Robben Island Meditation”.
  • Black Brain Pictures- Co-Production and co-Financier partner on Joko Ya Hao and July 18th.
  • The Refinery- Post Production Support partner for Joko Ya Hao.
  • The Orbit- Live events Co-Production Partner.
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